Samantha Kalita

Designer – Problem Solver – Explorer

Early on

I developed my (great) taste.

That’s me with the Cheez Balls. I’m enjoying (and sharing) them with my sister Katrina.

and continued

To enjoy life’s surprises.

I love art, making new friends, and traveling.

all while

learning a few things along the way

Years experience
Projects supported
Countries visited
States visited
Years volunteering
Heuristic evaluation
Audit & heuristic evaluation
Content guidelines
Content guidelines
Sample of a preference survey results
Preference survey
Sample of market research results
Market research
Sample of user persona
User persona
Competitive analysis chart
Competitive analysis
Roadmap
Roadmap
Wireframes
Wireframes
Sample of focus group script and results
Focus group
Sample of storyboard
Storyboard
Sample of requirements
Requirements
Workflows
Workflows
Sample of usability study recruitment survey, study script and results
Usability study
Sample of a sitemap
Sitemap
Instagram screenshot of gift certificate promotion for the Majestic Theatre
Social media
Style guide for Naturally Yours brand
Branding
Magazine layouts
Layouts
Best practices
Best practices

Strategy

  • Roadmaps
  • Competitive analyses
  • Audits & heuristic evaluations
  • User personas
  • Best practices
  • Requirements
  • Storyboards

Research

  • Market surveys
  • Interviews
  • Focus groups
  • Preference surveys
  • Usability studies
  • Analytics

User Experience

  • Sitemaps
  • Workflows
  • Wireframes
  • UX copywriting
  • Content guidelines

Graphic Design

  • Brand identity
  • Print layout
  • Product photography
  • Social media
  • Pitch decks

Marketing

  • Newsletters
  • Blog posts
  • Event promotions
  • Community outreach
  • Seasonal celebrations
  • Proposals

Team Building

  • Mentoring
  • Hiring
  • Performance reviews
  • Resource planning

and sharing

what I know

(3 patents and 1 article)